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 [搜索引擎营销与搜索引擎优化]搜索引擎优化，标签与标签的分层
新闻动态, 科学研究
搜牛士 发表于 2006/5/1 18:16:31 |
| SEO & Tagging : Building Tag Hierarchiescite from 搜索引擎周刊
I’m a firm believer that the future of SEO includes expansion of web
page quality and categorical definition beyond site content, directory
listings, and co citation. Tagging puts the definition of a web site
into the hands of the public, and when compared to the meta tags or
content which is owned and controlled by the site owner; tagging in
theory is a much more accurate & organic form of weighing the
importance of a site or object (image, video [think YouTube], sound) to
the search query.
Only problem with the equation is that people beyond the tech,
academic & marketing crowds must first begin saving and tagging
sites.
Bill Slawski has an informative post on SEO by the SEA
about a Stanford project centered around building Tag Hierarchies. Hmm,
SEO and tagging, seems Mr. Slawski is on a similar wavelength with
tagging’s implications on search engine relevance measurement -
especially Yahoo (which owns Flickr and del.icio.us), not to mention Google’s new toolbar bookmark manager and citations, and oh yeah, Looksmart’s in the pile somewhere with their Furl.net bookmarking.
Bill quotes Paul Heymann, author of Tag Hierarchies:
Tagging systems are excellent at the task that they were
designed for—allowing a large, disparate group of users to
collaboratively label massive, dynamic information systems like the
web, media collections of millions of images, and so on. We are working
to make these systems better by automating production of hierarchical
taxonomies that describe the data from the raw flat tags generated by
users.
Why break tagging down into hierarchies? Bill adds:
“Social tags like those used by Flickr or Del.icio.us
are interesting in that they allow people to categorize their own
efforts (and those of others) and share material based upon those
classifications.
But, the result of tagging is a pretty flat list of many categories.”
Tagging, as a form of social media and more importantly; social
definition, is the future of Yahoo and possibly the track of other
search services. But again, how do we get people more active in
tagging?
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